# C.R.A.F.T Academia Pvt. Ltd.

> India's only NBFC P&L partner — training, AI field assist, attrition prediction, and talent tools built exclusively for India's NBFC lending sector.

## Company
- Founded: 2016
- Founders: Debraj Das (CEO, 18+ years BFSI, ex-ICICI Bank & Kotak Mahindra), Kasturi Tendulkar (Co-Founder & Head BD)
- Independent Director (Proposed): Basanta Kumar Panda, Ex Senior General Manager, Reserve Bank of India
- Location: 107, 1st Floor, Tower D, MBC Infotech Park, Thane (W), Maharashtra 400615
- Contact: info@craftacademia.com
- Website: https://www.craftacademia.com

## What We Do
We make NBFC branches perform at their financial potential through five interventions:
1. Training (course library)
2. AI field assist (sahAIta)
3. Attrition prediction (Branch Health System)
4. Talent assessment (Pratham)
5. Managed L&D (monthly retainer)

## Products

### sahAIta — AI Field Assist Bot
AI-powered assistant for NBFC field staff. Gives loan officers and sales executives instant answers on products, compliance, and objection handling — in Hindi, Marathi, Tamil, Telugu, Bengali and more. No need to call the branch manager. Customised to each NBFC's products and processes.

### Branch Health System (BHS)
Attrition prediction and intervention system for NBFC field sales. Identifies who is at risk of leaving 3-6 months before resignation. Diagnoses whether issue is employee or supervisor. Triggers time-bound interventions. Reports financial exposure in INR to CHRO and MD monthly.

### Pratham Smart Hire
Behaviour-based fresher hiring assessment for NBFC frontline roles. Animated Hindi scenario-based story format. Auto-scored. Benchmarked against NBFC's own top performers. Mobile-first.

### Pratham PsychScreen
Psychometric assessment for lateral hiring in NBFC field roles. Reveals actual behavioural fit, culture match, and flight risk before joining.

### Course Library
120+ courses per lending vertical (MSME and AHFC). 11 segments: Collections, Credit, Sales, Legal & Technical, Litigation, First-Time Managers (MDP), Softskills, Compliance, Customer Centricity, Connector Sales, Vedic Wisdom. Animated, adaptive, multilingual, scenario-based. SCORM compliant.

### Managed L&D
Complete L&D function for NBFCs on monthly retainer from INR 30,000. Includes TNA, training calendar, content creation, delivery, and MIS reporting.

## Target Customers
- NBFCs in India
- Segments: MSME lending, affordable housing finance (AHFC), microfinance (MFI/JLG), gold loans, EV/green loans
- States: Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Karnataka, Tamil Nadu, Andhra Pradesh, West Bengal, Delhi NCR

## Clients (Selected)
UGRO Capital, DMI Housing Finance, FedFina, Saarathi Financial Services, Finodaya Capital, SarvaGram Finvest, Pragati Finserv, Vaya Finserv, Arthan Finance, YES Bank, Kotak Mahindra Bank, ICICI Bank, AU Small Finance Bank, Utkarsh Small Finance Bank, Fino Payments Bank

## Pricing
- Course subscription: INR 100 per employee per month
- sahAIta AI Bot: INR 500 per employee per month
- Managed L&D: INR 30,000 to 1,00,000 per month
- Custom content development: INR 5,000 per minute of animated video

## LinkedIn Presence
- Company updates and NBFC insights posted regularly
- Debraj Das: https://www.linkedin.com/in/debrajdas-craftacademia/
- Kasturi Tendulkar: https://www.linkedin.com/in/kasturi-tendulkar-1b3672b1/